For one, theres Lorcana use of ink as a resource used to play and activate cards - as well as serving as a fun part of the games multiversal lore that allows players Illumineers to conjure a Disneyworlds worth of characters out of ink
This is the Japanese version of the card
All other Enchanted cards are valued at around $200 to $250, except for Mikey Mouse, Wayward Sorcerer who is priced at around $300
If they have a slow start, and most importantly don't have Be Prepared right at 7 ink, you can many times get far enough ahead that you can close the game out by sticking one or two characters later on
Despite average stats, The Queen herself has a reasonable Ink cost and her ability is another which allows players to manipulate their deck to speed up their card draw and get items into play quickly
Meanwhile, the story was gaining momentum online, and it was clear that Mulligans behavior was now being scrutinized by not just fans, but by those within the Disney Lorcana community